Red SeaFilm FestR S I F F   2 1

Twenty days for the first festival ever.

This was the inaugural Red Sea International Film Festival, the one Saudi Arabia had been waiting on for years. The pandemic pushed it back, and gathering and travel limits held it until 2021, when it finally opened in Jeddah. The marketing agency Impact BBDO carried the account, and they handed the execution to Vista with full trust. We had a very small team and about twenty days from brief to delivery, so we worked roughly 14 to 16 hours a day to make it. The first brief came in weak, and instead of just running with it we sat with them and consulted toward a far stronger outcome. It was a huge responsibility, and we treated it like one.

Everything the festival needed in print.

One team, one look, across every touchpoint a guest could hold. From the invitation in their hand to the lanyard on their chest and the box on their seat, it all came from us.

• 01Invitation cards
• 02Invitation folders
• 03Shuttle cards
• 04VIP transportation cards
• 05Luxury boxes
• 06Corporate gifts
• 07Lanyards
• 08Tote bags