Case Study · Makkah

Masar Destination

A corridor to the Grand Mosque, with one brand on every vehicle.

Across the fleet

Coaches, SUVs, sedans, security, shuttles.
One look across all of them.

All delivered together.

By the numbers

Sixty-five vehicles. One brand.

0Pullman coaches

0SUVs

0Sedans

0Shuttles

Coaches, SUVs, sedans, and shuttles. The shuttles and sedans were the hardest to wrap, with all their corners, holes, and screws, and every single one had to come out looking exactly like the rest.

The fleet,
end to end.

Masar coach bus side livery — Coach · intercity teal

Masar Toyota Prado SUV at night — Prado · staff fleet

Masar Toyota FJ Cruiser livery — FJ Cruiser · operations

Masar Hyundai Tucson security SUV — Tucson · security

Masar branded golf cart side — Shuttle · branded

Masar long golf cart for visitor services — Shuttle · visitor services

Masar golf cart front view — Shuttle · front

Across the fleet

Four vehicle types,
four different problems.

Coaches

Intercity teal. Easy to spot from far away.

SUVs

Prado, FJ Cruiser, Tucson. Staff and security.

Sedans

Ford staff sedans. The most low-key of the fleet, and trickier than they look.

Shuttles

Visitor-services carts. Every corner, hole, and screw, wrapped by hand.

Masar long-body visitor-services golf cart

The material

A full wrap is only as good as the film.

A car is full of curves, dips, and tight corners. Cheap film cannot follow them, so it lifts and bubbles within weeks. We only use full curve film, which is built to stretch over all of it and stay down. A lot of companies do not know the difference. On install day, you can see it.

United States3MThe benchmark for cast wrap film.

GermanyOrafolEuropean film, engineered for deep, compound curves.

Behind the work

A lot of this happened overnight, during Ramadan.

The deadlines were tight and the days were fasting days, so we worked through the night with several teams on site at once. One of our own people stayed on the ground the whole time to direct every installer, because the last details are never something you hand off and hope for.

The relationship