Facility Branding
HQ Environment
A workplace that wears the brand.
Saudia Group HQ and a lounge, in Jeddah. Facade, elevators, walls, ground floor. One look across the whole building.
The hardest job was the building itself.
Saudia rebranded with a new logo, and as a huge organization they handed Vista a long list of work. The toughest piece was the main HQ facade in Jeddah. The exterior surface is bumpy and textured, and a textured wall fights a large-format sticker every step of the way. We ran one big sticker across the face of the building, and it peeled off several times before it held. Each time, we stripped it and did it again.
The facade work sat at the very top of the building, so we brought in a large crane to reach those heights and worked the surface section by section until the brand stayed put. Outside the facade, the same job carried inside, several office floors, the elevators, and the parking, plus a lounge.
Different film outside than in.
The facade called for outdoor sticker, built to take the sun and the heat on a rough exterior. Inside, the elevators, walls, and offices were done in transparent, frosted, and vinyl film, each one chosen for the surface it had to sit on.
Doors that talk to you.
Values on one car, collaboration on the next. Scroll to open.
Brand on the move.
Two cars. Two themes. Same look, floor to floor.
E-01 · Values
E-02 · CollaborationVision, purpose, collaboration.
Built into the walls, not stuck on as a poster.
Parking to Sky Sales.
Pillars, walls, office wraps. The brand is the first thing you see when you walk in.
G-01 · Parking, mission wall
G-02 · Sky Sales, backdrop