

Print collection for the islands.
Red Sea Global came to us after a bad experience. A previous supplier had promised thread sewing and delivered glue binding instead, then hand stitched the outer edge to fake the look. It read as stitched. It was not. A glued spine stays stiff, the pages fight you when you open it, and the glue line shows along the gutter.
We are the only supplier in the Kingdom that does real thread sewing, where the sections are sewn through the fold with thread before the cover ever goes on. One other house can do it, but only at very large volume. We will run it from two hundred pieces, so the price per book is higher, and the book opens easily, lies wide open and flat, and has no stiffness and no glue in sight.
A hardcover book with a fold-out island map.


Cover, back, and interior spread. Printed with a soft, matte finish.
Around ten people plus a supervisor crafted each book by hand, and every detail ran through them, the sewn binding, the engraving, the hot stamping, the embossing, the alignment, and the design. For these we bought the raw stock abroad, fabric and paper from the United Kingdom, Switzerland, and the Netherlands, because the right materials are what let a sewn book sit flat instead of springing shut.
Interior spread from the Residences collection.

Corporate gifts for Amaala teams and guests.
Amaala shipping box.
Leather folder.
Branded paper bag.Facility branding across walls, doors, and panels.
Destinations wall.
Glass door. Frosted logo.
Glass panel. QR close-up.The finished books were handed to Red Sea Global's sales team to give to investors, so the object had to carry the brand the moment it was opened. Getting there was not quick. The sampling and back and forth ran several costly rounds before a book passed, and it was a risky investment for everyone. It paid off, and it built a trust that has lasted.